Author Question: Rather than remembering all available brands in any given situation, consumers tend to recall a ... (Read 40 times)

pragya sharda · **on:** Jun 29, 2018

Rather than remembering all available brands in any given situation, consumers tend to recall a subset of two to eight brands known as a consideration or evoked set.

Indicate whether the statement is true or false

Question 2

When there is a unique market condition in a local market, what are international marketers apt to do?
a. Not market in that region
b. Use the national branded strategy
c. Localize the marketing campaign
d. Pause the marketing campaign until a new regime is in place