Which of the following statements about global media is false?
a. Global media have traditionally been publications.
b. They are media vehicles that have target audiences on at least four continents and for which the media buying takes place through a decentralized office.
c. In addition to the worldwide edition of their publications, they have provided advertisers the option of using regional editions.
d. Advertising in global media is dominated by major consumer ad categories.
Question 2
_____ essentially describe who is responsible for the selection of a carrier, payment of the freight bill, and the method in which the title of goods passes between the purchaser and the supplier.
a. Freight bills
b. Bills of lading
c. Prepaid shipments
d. Collect shipments
e. Delivery terms
Global view of Mars as seen by the Viking 1 orbiter in 1980, showing the Valles Marineris (center)
Otitis media. This illustration shows an inflamed tympanic cavity, which is the most common source o
Early in the twentieth century, when malnutrition was common, companies such as this one advertised
Types of ecosystem service vs. total global value per year
Global Energy Flow
E9-23 Prepare income statements Explain the difference in operating income