Which of the following statements about global media is false?
a. Global media have traditionally been publications.
b. They are media vehicles that have target audiences on at least four continents and for which the media buying takes place through a decentralized office.
c. In addition to the worldwide edition of their publications, they have provided advertisers the option of using regional editions.
d. Advertising in global media is dominated by major consumer ad categories.
Question 2
_____ essentially describe who is responsible for the selection of a carrier, payment of the freight bill, and the method in which the title of goods passes between the purchaser and the supplier.
a. Freight bills
b. Bills of lading
c. Prepaid shipments
d. Collect shipments
e. Delivery terms
An Estimate of the Time of Global Peak Conventional Oil Production
Regional and Global Connections
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Topic Media