Author Question: A research study suggests that consumers' _____ may be the best indicator of advertising ... (Read 31 times)

@Brianna17 · **on:** Jun 29, 2018

A research study suggests that consumers' _____ may be the best indicator of advertising effectiveness.
A) recalling ability of the ad
B) recognition of the brand in the ad
C) need to purchase a product in the ad
D) attitude toward the ad
E) ad comprehension

Question 2

Which of the following statements about local objectives is true?
a. They are only product-related.
b. They are only service-related.
c. They are more specific compared to others.
d. They are only related to the entity itself.