Author Question: The key elements of customer service described by LaLonde include all of the following except: a. ... (Read 59 times)

tichca

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The key elements of customer service described by LaLonde include all of the following except:
 a. Product availability.
  b. Packaging options available.
  c. Order cycle time.
  d. Post-sale product support.
  e. Distribution system information.

Question 2

Why might a can of Similac sell for about 25 in the U.S. but sell for about 9 in the Netherlands?
 a. Similac may be trying to penetrate the Netherlands market.
  b. The Dutch government might have required the company to sell at a low price.
  c. The competition in the Netherlands may offer lower prices than in the U.S.
  d. All of the above are possible reasons.



komodo7

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Answer to Question 1

B

Answer to Question 2

D
The price difference in a can of Similac in the U.S. vs. the Netherlands may lead to the development of a gray market (i.e., parallel imports). The text offers several possible reasons for the price differential. First, it might attempt to penetrate the market. Second, it may be priced just under the other, local, competing products. Third, the Dutch government might require the company to sell at a low price. Other reasons may also exist.



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