Author Question: Marketers at Raindew Cookies decide to change the packaging of their high-fiber nutritious oatmeal ... (Read 106 times)

geoffrey · **on:** Jun 29, 2018

Marketers at Raindew Cookies decide to change the packaging of their high-fiber nutritious oatmeal cookies to make them look like attractive chocolate bars. This move has led to a marked increase in the sales of these cookies. In this scenario, the marketers at Raindew Cookies considered repackaging the oatmeal cookies due to the _____.
A) body feedback theory
B) rule of thumb theory
C) special relativity theory
D) reversal theory
E) general relativity theory

Question 2

What is one thing that the price element of the marketing mix creates that the other three elements do not?

Brenm · **Reply #1 on:** Jun 29, 2018

Answer to Question 1

A

Answer to Question 2

In a world of increasing competition, government regulation, accelerating inflation, and widely fluctuating exchange rates, global marketers must spend increasing amounts of time planning the pricing strategy. Because pricing is the only revenue-generating element of the marketing mix, its role in meeting corporate objectives is enhanced. However, it comes under increasing governmental scrutiny as well, as evidenced by intracompany transfer pricing.