This topic contains a solution. Click here to go to the answer

Author Question: Marketers at Raindew Cookies decide to change the packaging of their high-fiber nutritious oatmeal ... (Read 108 times)

geoffrey

  • Hero Member
  • *****
  • Posts: 880
Marketers at Raindew Cookies decide to change the packaging of their high-fiber nutritious oatmeal cookies to make them look like attractive chocolate bars. This move has led to a marked increase in the sales of these cookies. In this scenario, the marketers at Raindew Cookies considered repackaging the oatmeal cookies due to the _____.
 A) body feedback theory
  B) rule of thumb theory
  C) special relativity theory
  D) reversal theory
  E) general relativity theory

Question 2

What is one thing that the price element of the marketing mix creates that the other three elements do not?



Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

Brenm

  • Sr. Member
  • ****
  • Posts: 359
Answer to Question 1

A

Answer to Question 2

In a world of increasing competition, government regulation, accelerating inflation, and widely fluctuating exchange rates, global marketers must spend increasing amounts of time planning the pricing strategy. Because pricing is the only revenue-generating element of the marketing mix, its role in meeting corporate objectives is enhanced. However, it comes under increasing governmental scrutiny as well, as evidenced by intracompany transfer pricing.




geoffrey

  • Member
  • Posts: 880
Reply 2 on: Jun 29, 2018
YES! Correct, THANKS for helping me on my review


robbielu01

  • Member
  • Posts: 336
Reply 3 on: Yesterday
Great answer, keep it coming :)

 

Did you know?

The Food and Drug Administration has approved Risperdal, an adult antipsychotic drug, for the symptomatic treatment of irritability in children and adolescents with autism. The approval is the first for the use of a drug to treat behaviors associated with autism in children. These behaviors are included under the general heading of irritability and include aggression, deliberate self-injury, and temper tantrums.

Did you know?

Certain topical medications such as clotrimazole and betamethasone are not approved for use in children younger than 12 years of age. They must be used very cautiously, as directed by a doctor, to treat any child. Children have a much greater response to topical steroid medications.

Did you know?

Though “Krazy Glue” or “Super Glue” has the ability to seal small wounds, it is not recommended for this purpose since it contains many substances that should not enter the body through the skin, and may be harmful.

Did you know?

GI conditions that will keep you out of the U.S. armed services include ulcers, varices, fistulas, esophagitis, gastritis, congenital abnormalities, inflammatory bowel disease, enteritis, colitis, proctitis, duodenal diverticula, malabsorption syndromes, hepatitis, cirrhosis, cysts, abscesses, pancreatitis, polyps, certain hemorrhoids, splenomegaly, hernias, recent abdominal surgery, GI bypass or stomach stapling, and artificial GI openings.

Did you know?

As many as 20% of Americans have been infected by the fungus known as Histoplasmosis. While most people are asymptomatic or only have slight symptoms, infection can progress to a rapid and potentially fatal superinfection.

For a complete list of videos, visit our video library