This topic contains a solution. Click here to go to the answer
« previous next »

Author Question: Marketers at Raindew Cookies decide to change the packaging of their high-fiber nutritious oatmeal ... (Read 65 times)

geoffrey

  • Hero Member
  • *****
  • Posts: 880
on: Jun 29, 2018
Marketers at Raindew Cookies decide to change the packaging of their high-fiber nutritious oatmeal cookies to make them look like attractive chocolate bars. This move has led to a marked increase in the sales of these cookies. In this scenario, the marketers at Raindew Cookies considered repackaging the oatmeal cookies due to the _____.
 A) body feedback theory
  B) rule of thumb theory
  C) special relativity theory
  D) reversal theory
  E) general relativity theory

Question 2

What is one thing that the price element of the marketing mix creates that the other three elements do not?


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

Brenm

  • Sr. Member
  • ****
  • Posts: 359
Reply #1 on: Jun 29, 2018
Answer to Question 1

A

Answer to Question 2

In a world of increasing competition, government regulation, accelerating inflation, and widely fluctuating exchange rates, global marketers must spend increasing amounts of time planning the pricing strategy. Because pricing is the only revenue-generating element of the marketing mix, its role in meeting corporate objectives is enhanced. However, it comes under increasing governmental scrutiny as well, as evidenced by intracompany transfer pricing.


geoffrey

  • Member
  • Posts: 880
Reply 2 on: Jun 29, 2018
Excellent

upturnedfurball

  • Member
  • Posts: 334
Reply 3 on: Yesterday
Great answer, keep it coming :)

« previous next »
 

Did you know?

As the western states of America were settled, pioneers often had to drink rancid water from ponds and other sources. This often resulted in chronic diarrhea, causing many cases of dehydration and death that could have been avoided if clean water had been available.

Did you know?

The types of cancer that alpha interferons are used to treat include hairy cell leukemia, melanoma, follicular non-Hodgkin's lymphoma, and AIDS-related Kaposi's sarcoma.

Did you know?

When taking monoamine oxidase inhibitors, people should avoid a variety of foods, which include alcoholic beverages, bean curd, broad (fava) bean pods, cheese, fish, ginseng, protein extracts, meat, sauerkraut, shrimp paste, soups, and yeast.

Did you know?

Pope Sylvester II tried to introduce Arabic numbers into Europe between the years 999 and 1003, but their use did not catch on for a few more centuries, and Roman numerals continued to be the primary number system.

Did you know?

The FDA recognizes 118 routes of administration.

(a) With few ticks, moose retain a brown coat; (b) at high numbers of ticks, moose self-groom, destr (a) With few ticks, moose retain a brown coat; (b) at high numbers of ticks, moose self-groom, destr
Spectrum of a High-Redshift Quasar Spectrum of a High-Redshift Quasar
The High Plains Aquifer The High Plains Aquifer
Selected High-Risk Drugs for Older Adults Selected High-Risk Drugs for Older Adults
Foods High in Tyramine Foods High in Tyramine
Flexible cooling fan blades change shape as the engine speed changes. Flexible cooling fan blades change shape as the engine speed changes.
Video: Oxygen transport: association and dissociation & Factors that affect hemoglobin's saturation with O2

For a complete list of videos, visit our video library