This topic contains a solution. Click here to go to the answer
« previous next »

Author Question: Marketers at Raindew Cookies decide to change the packaging of their high-fiber nutritious oatmeal ... (Read 101 times)

geoffrey

  • Hero Member
  • *****
  • Posts: 880
on: Jun 29, 2018
Marketers at Raindew Cookies decide to change the packaging of their high-fiber nutritious oatmeal cookies to make them look like attractive chocolate bars. This move has led to a marked increase in the sales of these cookies. In this scenario, the marketers at Raindew Cookies considered repackaging the oatmeal cookies due to the _____.
 A) body feedback theory
  B) rule of thumb theory
  C) special relativity theory
  D) reversal theory
  E) general relativity theory

Question 2

What is one thing that the price element of the marketing mix creates that the other three elements do not?


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

Brenm

  • Sr. Member
  • ****
  • Posts: 359
Reply #1 on: Jun 29, 2018
Answer to Question 1

A

Answer to Question 2

In a world of increasing competition, government regulation, accelerating inflation, and widely fluctuating exchange rates, global marketers must spend increasing amounts of time planning the pricing strategy. Because pricing is the only revenue-generating element of the marketing mix, its role in meeting corporate objectives is enhanced. However, it comes under increasing governmental scrutiny as well, as evidenced by intracompany transfer pricing.


geoffrey

  • Member
  • Posts: 880
Reply 2 on: Jun 29, 2018
YES! Correct, THANKS for helping me on my review

tranoy

  • Member
  • Posts: 344
Reply 3 on: Yesterday
Excellent

« previous next »
 

Did you know?

Critical care patients are twice as likely to receive the wrong medication. Of these errors, 20% are life-threatening, and 42% require additional life-sustaining treatments.

Did you know?

Hyperthyroidism leads to an increased rate of metabolism and affects about 1% of women but only 0.1% of men. For most people, this increased metabolic rate causes the thyroid gland to become enlarged (known as a goiter).

Did you know?

Pubic lice (crabs) are usually spread through sexual contact. You cannot catch them by using a public toilet.

Did you know?

Every flu season is different, and even healthy people can get extremely sick from the flu, as well as spread it to others. The flu season can begin as early as October and last as late as May. Every person over six months of age should get an annual flu vaccine. The vaccine cannot cause you to get influenza, but in some seasons, may not be completely able to prevent you from acquiring influenza due to changes in causative viruses. The viruses in the flu shot are killed—there is no way they can give you the flu. Minor side effects include soreness, redness, or swelling where the shot was given. It is possible to develop a slight fever, and body aches, but these are simply signs that the body is responding to the vaccine and making itself ready to fight off the influenza virus should you come in contact with it.

Did you know?

There are 20 feet of blood vessels in each square inch of human skin.

California high desert cottontail eating a carrot California high desert cottontail eating a carrot
The “Infertility Belt” In certain countries in Central Africa, infertility rates are as high as 30% The “Infertility Belt” In certain countries in Central Africa, infertility rates are as high as 30%
Nursing Interventions and Prochaska's Stages of Change Nursing Interventions and Prochaska's Stages of Change
The high-voltage disconnect switch is in the trunk area on a Toyota Prius. High-voltage lineman’s ... The high-voltage disconnect switch is in the trunk area on a Toyota Prius. High-voltage lineman’s ...
Identifying the Causes of Climate Change Identifying the Causes of Climate Change
How to solve any percent change problem How to solve any percent change problem
Video: Renal Failure

For a complete list of videos, visit our video library