Author Question: Ruelis Corp is working on a new set of TV commercials. In one of its commercials, the company's ... (Read 95 times)

lracut11 · **on:** Jun 29, 2018

Ruelis Corp is working on a new set of TV commercials. In one of its commercials, the company's product is displayed alongside a product from an unnamed company. The commercial compares one of its products with the other company's product. In this scenario, the commercial is using _____.
A) word-of-mouth advertising
B) source derogation
C) emotional contagion
D) fear appeal
E) indirect comparative advertising

Question 2

A subsidiary's financial and competitive position cannot be manipulated by the use of lower transfer prices.

Indicate whether the statement is true or false