Author Question: _____ is the process of systematically managing consumers' perception and experiences of marketing ... (Read 72 times)

dakota nelson

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_____ is the process of systematically managing consumers' perception and experiences of marketing stimuli.
 A) Habituation
  B) Comprehension
  C) Skipping
  D) Gaining exposure
  E) Sensory marketing

Question 2

Which of the following is considered the biggest blunder that many domestic firms make when marketing products abroad?
 a. Assuming that the domestic product quality would be acceptable in the global market.
  b. Sole dependence on market research.
  c. Assuming that other markets have the same priorities and lifestyles as the domestic market.
  d. Belief that financing can be sustained through multilateral bank referencing.



wfdfwc23

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Answer to Question 1

E

Answer to Question 2

C



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