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Author Question: When a product has a negative image in the user's mind, sometimes because of poor performance or an ... (Read 18 times)

wrbasek0

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  • Posts: 560
on: Jun 29, 2018
When a product has a negative image in the user's mind, sometimes because of poor performance or an unpleasant experience, what method do marketers use to change the perception of the product?
 a. Branding
  b. Extensive advertising
  c. Repositioning
  d. Experiential marketing

Question 2

A _____ is a movement away from a negotiating position that offers something of value to the other party in order to ultimately gain something else of value.
 a. reward
 b. concession
 c. coercive maneuver
  d. tactic
 e. strategy


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cdmart10

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Reply #1 on: Jun 29, 2018
Answer to Question 1

C

Answer to Question 2

b


wrbasek0

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  • Posts: 560
Reply 2 on: Jun 29, 2018
YES! Correct, THANKS for helping me on my review

frankwu0507

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Reply 3 on: Yesterday
Thanks for the timely response, appreciate it

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