When a product has a negative image in the user's mind, sometimes ...

[wrbasek0]

When a product has a negative image in the user's mind, sometimes because of poor performance or an unpleasant experience, what method do marketers use to change the perception of the product?
 a. Branding
  b. Extensive advertising
  c. Repositioning
  d. Experiential marketing

Question 2

A _____ is a movement away from a negotiating position that offers something of value to the other party in order to ultimately gain something else of value.
 a. reward
 b. concession
 c. coercive maneuver
  d. tactic
 e. strategy

[cdmart10]

Answer to Question 1

C

Answer to Question 2

b

[wrbasek0]

Thanks for the timely response, appreciate it

[amynguyen1221]

Gracias!