Author Question: A periodic gathering of data on how channel members perceive the manufacturer's marketing program, ... (Read 73 times)

mspears3

  • Hero Member
  • *****
  • Posts: 586
A periodic gathering of data on how channel members perceive the manufacturer's marketing program, its component parts, where the relationships are strong and weak, and what is expected of the manufacturer to make the channel relationship viable and optimal, is known as:
 a. A cooperative approach to channel analysis.
  b. Distribution programming.
  c. Channel analysis by outside parties.
  d. A marketing channel audit.
  e. Distributor advisory council.

Question 2

A large portion of consumers are likely to select a counterfeit apparel item over a genuine good when there is a price advantage, primarily because ___________________ _ risks are low for apparel, while prestige gains are high.
 Fill in the blank(s) with correct word



ju

  • Sr. Member
  • ****
  • Posts: 325
Answer to Question 1

D

Answer to Question 2

Function



Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
 

Did you know?

More than 20 million Americans cite use of marijuana within the past 30 days, according to the National Survey on Drug Use and Health (NSDUH). More than 8 million admit to using it almost every day.

Did you know?

There are over 65,000 known species of protozoa. About 10,000 species are parasitic.

Did you know?

People with alcoholism are at a much greater risk of malnutrition than are other people and usually exhibit low levels of most vitamins (especially folic acid). This is because alcohol often takes the place of 50% of their daily intake of calories, with little nutritional value contained in it.

Did you know?

Atropine was named after the Greek goddess Atropos, the oldest and ugliest of the three sisters known as the Fates, who controlled the destiny of men.

Did you know?

Amphetamine poisoning can cause intravascular coagulation, circulatory collapse, rhabdomyolysis, ischemic colitis, acute psychosis, hyperthermia, respiratory distress syndrome, and pericarditis.

For a complete list of videos, visit our video library