Author Question: McVey's propositions imply that manufacturers: a. Need to better understand the role of all channel ... (Read 23 times)

washai

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McVey's propositions imply that manufacturers:
 a. Need to better understand the role of all channel members.
  b. Should always be looking for ways to motivate channel members.
  c. Are unaware of or insensitive to the needs and problems of channel members.
  d. Should confer with channel members prior to making any changes to the distribution process.
  e. Do not adequately use the information and data provided by intermediaries.

Question 2

Automobiles being adapted to the left-hand driving requirements in the United Kingdom, is an example of ___________________ ______.
 Fill in the blank(s) with correct word



wfdfwc23

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Answer to Question 1

C

Answer to Question 2

Mandatory adaptation



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