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Author Question: The looser the relationship is between the marketer and intermediaries, the less control the ... (Read 75 times)

jman1234

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on: Jun 29, 2018
The looser the relationship is between the marketer and intermediaries, the less control the marketer can exert. Therefore, the longer the channel:
 a. the quicker products are taken to market.
  b. the more chance of the relationship becoming tighter.
  c. the more difficult for the marketer to have a final say in pricing and promotion.
  d. the essentials of staffing prescreening are required.

Question 2

Clay has invited his friends to a dinner party at his new house. When he provides his friends the directions to his new house, he draws a detailed map of the area rather than providing listed written instructions. Clay's way of presenting the information is influenced by his:
 A) affective processing.
  B) cognitive style.
  C) motivated reasoning.
  D) business intellect.
  E) education level.


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karmakat49

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Reply #1 on: Jun 29, 2018
Answer to Question 1

C

Answer to Question 2

B


jman1234

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Reply 2 on: Jun 29, 2018
Thanks for the timely response, appreciate it

amcvicar

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Reply 3 on: Yesterday
Wow, this really help

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