Author Question: The looser the relationship is between the marketer and intermediaries, the less control the ... (Read 48 times)

jman1234 · **on:** Jun 29, 2018

The looser the relationship is between the marketer and intermediaries, the less control the marketer can exert. Therefore, the longer the channel:
a. the quicker products are taken to market.
b. the more chance of the relationship becoming tighter.
c. the more difficult for the marketer to have a final say in pricing and promotion.
d. the essentials of staffing prescreening are required.

Question 2

Clay has invited his friends to a dinner party at his new house. When he provides his friends the directions to his new house, he draws a detailed map of the area rather than providing listed written instructions. Clay's way of presenting the information is influenced by his:
A) affective processing.
B) cognitive style.
C) motivated reasoning.
D) business intellect.
E) education level.