Author Question: A business marketer who places the highest priority on achieving control in the channel of ... (Read 190 times)

Melani1276 · **on:** Jun 28, 2018

A business marketer who places the highest priority on achieving control in the channel of distribution should use:
A) a direct channel.
B) a channel which includes numerous industrial distributors.
C) a channel which includes numerous manufacturers' representatives.
D) a channel which includes numerous commission merchants.
E) an indirect channel.

Question 2

Concerning the compensation of manufacturers' representatives, the business marketer compensates them on the following basis:
A) percentage commission.
B) a salary.
C) salary plus commission.
D) varies by product category.
E) varies by SIC industry.