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Author Question: A business marketer who places the highest priority on achieving control in the channel of ... (Read 188 times)

Melani1276

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A business marketer who places the highest priority on achieving control in the channel of distribution should use:
 A) a direct channel.
  B) a channel which includes numerous industrial distributors.
  C) a channel which includes numerous manufacturers' representatives.
  D) a channel which includes numerous commission merchants.
  E) an indirect channel.

Question 2

Concerning the compensation of manufacturers' representatives, the business marketer compensates them on the following basis:
 A) percentage commission.
  B) a salary.
  C) salary plus commission.
  D) varies by product category.
  E) varies by SIC industry.



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matt95

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Answer to Question 1

A

Answer to Question 2

A




Melani1276

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Reply 2 on: Jun 28, 2018
Wow, this really help


elyse44

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Reply 3 on: Yesterday
Gracias!

 

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