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Author Question: Which of the following channels would give the business marketer the greatest amount of channel ... (Read 32 times)

evelyn o bentley

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on: Jun 28, 2018
Which of the following channels would give the business marketer the greatest amount of channel control?
 A) a channel consisting of merchant wholesalers
  B) a channel composed of industrial distributors
  C) a channel consisting of both manufacturers' reps and distributors
  D) a channel composed of jobbers
  E) a channel consisting of manufacturers' reps

Question 2

Factors that contribute to the use of more than one distribution channel for the same product include:
 A) various market segments are served.
  B) the needs and buying processes employed by prospective customers varies.
  C) conflict between competing channels is relatively rare.
  D) all of the answer choices.
  E) both various market segments are served and the needs and buying processes employed by prospective customers varies.


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joanwhite

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Reply #1 on: Jun 28, 2018
Answer to Question 1

E

Answer to Question 2

E


evelyn o bentley

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Reply #2 on: Jun 28, 2018
Thank you :)


joanwhite

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Reply #3 on: Jun 28, 2018
Happy to help you


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