Author Question: When would multiple channels of distribution be best implemented? a. When selling direct to the ... (Read 69 times)

dalyningkenk · **on:** Jun 29, 2018

When would multiple channels of distribution be best implemented?
a. When selling direct to the consumer
b. When selling direct to the manufacturer
c. When selling direct to the producer
d. When increasing the sales volume

Question 2

The __________ variables are the most fundamental variables in channel design.
a. market variables
b. target markets and industry size
c. distributor reputation and market size
d. cost and analytical technique
e. Which are most important varies by industry.