A significant problem with using the sales force to find ...

[CORALGRILL2014]

A significant problem with using the sales force to find prospective channel members is that:
 a. In many cases salespeople do not know their territories well.
  b. Salespeople are not in a good position to recognize potential new channel members.
  c. Salespeople may not devote much effort to finding new channel members because they may not be adequately rewarded for doing so.
  d. It is very expensive to use salespeople for this purpose.
  e. Salespeople are not trained to evaluate channel members.

Question 2

Because Kent cigarettes were viewed as a commodity before the fall of communism, it has been difficult for Kent cigarettes to maintain its market share in Romania.
 
 Indicate whether the statement is true or false

[iman]

Answer to Question 1

C

Answer to Question 2

F
Kent cigarettes continue to hold a high market share and are prominent in Romania due to the status they had held as commodity money and as a prestige product before the fall of communism. This is an example of how culture influences the perception and evaluation of a brand in a particular country.

[CORALGRILL2014]

Gracias!

[amandanbreshears]

TYSM