This topic contains a solution. Click here to go to the answer
« previous next »

Author Question: Which of the following heuristics about the relationship between a manufacturer's characteristics ... (Read 70 times)

danielfitts88

  • Hero Member
  • *****
  • Posts: 535
on: Jun 29, 2018
Which of the following heuristics about the relationship between a manufacturer's characteristics and channel design is false?
 a. The larger the firm the less flexibility it has because of its internal bureaucracy and the complexity of its product line.
  b. The greater the capital available to a manufacturer, the less its dependence on intermediaries for the performance of distribution tasks.
  c. Management expertise in distribution increases across time.
  d. Manufacturers should sell directly to users if a product is technically complex.
  e. More intermediaries are needed in a large market.

Question 2

Why would a licensor offer a license to a firm while insisting that it not use the brand name of the licensor?


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

javimendoza7

  • Sr. Member
  • ****
  • Posts: 293
Reply #1 on: Jun 29, 2018
Answer to Question 1

A

Answer to Question 2

When quality cannot be guaranteed, either because the licensee does not allow the licensor sufficient control and scrutiny, or because the licensee cannot guarantee quality, it is preferable for the products produced under license not to carry the licensor's brand name. In this way, the licensor minimizes the risk of damaging its brand equity.


danielfitts88

  • Member
  • Posts: 535
Reply 2 on: Jun 29, 2018
Gracias!

matt95

  • Member
  • Posts: 317
Reply 3 on: Yesterday
Great answer, keep it coming :)

« previous next »
 

Did you know?

As many as 28% of hospitalized patients requiring mechanical ventilators to help them breathe (for more than 48 hours) will develop ventilator-associated pneumonia. Current therapy involves intravenous antibiotics, but new antibiotics that can be inhaled (and more directly treat the infection) are being developed.

Did you know?

Before a vaccine is licensed in the USA, the Food and Drug Administration (FDA) reviews it for safety and effectiveness. The CDC then reviews all studies again, as well as the American Academy of Pediatrics and the American Academy of Family Physicians. Every lot of vaccine is tested before administration to the public, and the FDA regularly inspects vaccine manufacturers' facilities.

Did you know?

Aspirin is the most widely used drug in the world. It has even been recognized as such by the Guinness Book of World Records.

Did you know?

Dogs have been used in studies to detect various cancers in human subjects. They have been trained to sniff breath samples from humans that were collected by having them breathe into special tubes. These people included 55 lung cancer patients, 31 breast cancer patients, and 83 cancer-free patients. The dogs detected 54 of the 55 lung cancer patients as having cancer, detected 28 of the 31 breast cancer patients, and gave only three false-positive results (detecting cancer in people who didn't have it).

Did you know?

Thyroid conditions may make getting pregnant impossible.

The Relationship Between Religion and Spirituality The Relationship Between Religion and Spirituality
The uterus. Cutaway view shows regions of the uterus and cervix and its relationship to the uterine The uterus. Cutaway view shows regions of the uterus and cervix and its relationship to the uterine
Relationship between psychosocial adaptation Relationship between psychosocial adaptation
Changes in Land Configuration and Surface Characteristics Changes in Land Configuration and Surface Characteristics
Relationship Between Income per Capita and Population Growth Relationship Between Income per Capita and Population Growth
Relationship between Latitude and Income per Capita Relationship between Latitude and Income per Capita
Video: Exercise and cardiac output & Definition of stroke volume

For a complete list of videos, visit our video library