This topic contains a solution. Click here to go to the answer
« previous next »

Author Question: Which of the following heuristics about the relationship between a manufacturer's characteristics ... (Read 79 times)

danielfitts88

  • Hero Member
  • *****
  • Posts: 535
on: Jun 29, 2018
Which of the following heuristics about the relationship between a manufacturer's characteristics and channel design is false?
 a. The larger the firm the less flexibility it has because of its internal bureaucracy and the complexity of its product line.
  b. The greater the capital available to a manufacturer, the less its dependence on intermediaries for the performance of distribution tasks.
  c. Management expertise in distribution increases across time.
  d. Manufacturers should sell directly to users if a product is technically complex.
  e. More intermediaries are needed in a large market.

Question 2

Why would a licensor offer a license to a firm while insisting that it not use the brand name of the licensor?


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

javimendoza7

  • Sr. Member
  • ****
  • Posts: 293
Reply #1 on: Jun 29, 2018
Answer to Question 1

A

Answer to Question 2

When quality cannot be guaranteed, either because the licensee does not allow the licensor sufficient control and scrutiny, or because the licensee cannot guarantee quality, it is preferable for the products produced under license not to carry the licensor's brand name. In this way, the licensor minimizes the risk of damaging its brand equity.


danielfitts88

  • Member
  • Posts: 535
Reply 2 on: Jun 29, 2018
YES! Correct, THANKS for helping me on my review

okolip

  • Member
  • Posts: 362
Reply 3 on: Yesterday
:D TYSM

« previous next »
 

Did you know?

Symptoms of kidney problems include a loss of appetite, back pain (which may be sudden and intense), chills, abdominal pain, fluid retention, nausea, the urge to urinate, vomiting, and fever.

Did you know?

ACTH levels are normally highest in the early morning (between 6 and 8 A.M.) and lowest in the evening (between 6 and 11 P.M.). Therefore, a doctor who suspects abnormal levels looks for low ACTH in the morning and high ACTH in the evening.

Did you know?

The shortest mature adult human of whom there is independent evidence was Gul Mohammed in India. In 1990, he was measured in New Delhi and stood 22.5 inches tall.

Did you know?

In 1835 it was discovered that a disease of silkworms known as muscardine could be transferred from one silkworm to another, and was caused by a fungus.

Did you know?

The senior population grows every year. Seniors older than 65 years of age now comprise more than 13% of the total population. However, women outlive men. In the 85-and-over age group, there are only 45 men to every 100 women.

Hormones and secondary sex characteristics Hormones and secondary sex characteristics
IQ and Genetics The closer the genetic relationship, the higher the correlation in IQ. Based on: Br IQ and Genetics The closer the genetic relationship, the higher the correlation in IQ. Based on: Br
Attachment is a close emotional relationship. Attachment is a close emotional relationship.
Relationship between inorganic and organic nitrogen metabolism Relationship between inorganic and organic nitrogen metabolism
Relationship of Sun Angle and Solar Radiation Relationship of Sun Angle and Solar Radiation
Relationship Between the Atlas and the Axis. The Dens of the Axis Provides a Pivotal Point Around Wh Relationship Between the Atlas and the Axis. The Dens of the Axis Provides a Pivotal Point Around Wh
Video: Brain Anatomy Animation (Part 2 of 2)

For a complete list of videos, visit our video library