Author Question: Greenfielding refers to the process that occurs for a company when it a. is forced to comply with ... (Read 101 times)

SAVANNAHHOOPER23 · **on:** Jun 29, 2018

Greenfielding refers to the process that occurs for a company when it
a. is forced to comply with international environmental laws.
b. develops its own subsidiary in another country.
c. selects a new target market in a region.
d. takes a poison pill to prevent a forced nationalization.

Question 2

An offering is a product, service, activity, or idea:
A) that is acquired but not used by consumers.
B) that is used but not acquired by consumers.
C) marketed by a firm but not yet available in the marketplace.
D) made available by a marketing organization to consumers.
E) that is in the marketplace but not yet accepted by consumers.

cswans24 · **Reply #1 on:** Jun 29, 2018

Answer to Question 1

B
Companies can avoid some of the disadvantages posed by partnering with other firms by settling up wholly-owned subsidiaries in the target markets. The company can develop its own subsidiary, referred to as greenfielding, which represents a costly proposition. Alternatively, it could purchase an existing company, through acquisitions or mergers.This may be found in the Wholly-Owned Subsidiaries section (8-3g).

Answer to Question 2

D