When Mattel sells Barbie's younger sister, Kelly, only at Target ...

[formula1]

When Mattel sells Barbie's younger sister, Kelly, only at Target stores, Mattel is engaging in:
 a. A long-term placement strategy.
  b. Channel member selection strategy.
  c. Exclusive placement strategy.
  d. Target market selection strategy.
  e. Intermediary selection strategy.

Question 2

Which of the following is not true regarding licensing?
 a. Licensing is a principal entry mode for the service industry.
  b. Licensing permits the company access to closed markets.
  c. Licensing may produce a viable competitor in the licensee.
  d. All of the above are true.

[zenzy]

Answer to Question 1

B

Answer to Question 2

A
Franchising is a principal entry mode for the service industry. This may be found in the Francising section (8-3d).

[formula1]

TYSM

[sarah_brady415]

Gracias!