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Author Question: When Mattel sells Barbie's younger sister, Kelly, only at Target stores, Mattel is engaging in: a. A ... (Read 115 times)

formula1

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on: Jun 29, 2018
When Mattel sells Barbie's younger sister, Kelly, only at Target stores, Mattel is engaging in:
 a. A long-term placement strategy.
  b. Channel member selection strategy.
  c. Exclusive placement strategy.
  d. Target market selection strategy.
  e. Intermediary selection strategy.

Question 2

Which of the following is not true regarding licensing?
 a. Licensing is a principal entry mode for the service industry.
  b. Licensing permits the company access to closed markets.
  c. Licensing may produce a viable competitor in the licensee.
  d. All of the above are true.


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zenzy

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Reply #1 on: Jun 29, 2018
Answer to Question 1

B

Answer to Question 2

A
Franchising is a principal entry mode for the service industry. This may be found in the Francising section (8-3d).


formula1

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Reply 2 on: Jun 29, 2018
Excellent

at

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Reply 3 on: Yesterday
Gracias!

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