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Author Question: When Mattel first introduced Barbie in Japan, managers assumed that Japanese girls would find the ... (Read 30 times)

skymedlock

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When Mattel first introduced Barbie in Japan, managers assumed that Japanese girls would find the doll's design just as appealing as American girls did. This may be due to:
◦ Barbie's physical features such as long legs and blonde hair.
◦ Barbie being a symbol of American lifestyle.
◦ the limited competition for dolls in Japan.
◦ the SRC tendency on the part of Japanese consumers.
◦ the SRC tendency on the part of American managers.


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Marked as best answer by skymedlock on Dec 2, 2019

soda0602

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skymedlock

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Reply 2 on: Dec 2, 2019
Gracias!


okolip

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Reply 3 on: Yesterday
Thanks for the timely response, appreciate it

 

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