In _____, a purchaser may have to use internal engineering estimates about what it costs to produce an item, rely on historical experience and judgment to estimate costs, or review public financial documents to identify key cost data about the seller.
a. reverse price analysis
b. TCO analysis
c. penetration pricing
d. using the PPI
e. competition pricing
Question 2
If a manufacturer's products are middle of the road in quality and aimed at the mass market, its distribution strategy should stress:
a. Exclusive distribution.
b. Broad coverage of the market.
c. Very selective distribution.
d. Intensive or exclusive distribution.
e. Regional distribution.
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