This topic contains a solution. Click here to go to the answer

Author Question: To reduce communications difficulties with small independent retailers, channel managers in large ... (Read 54 times)

magmichele12

  • Hero Member
  • *****
  • Posts: 559
To reduce communications difficulties with small independent retailers, channel managers in large manufacturing firms should:
 a. Learn whether the goals of smaller channel members are very different from his/her own firm's goals.
  b. Emphasize the value of small businesses in channel communiqus.
  c. Use industry jargon.
  d. Follow up oral discussions with a written summary.
  e. Include managers from all levels of the firms in channel member meetings.

Question 2

When quality cannot be guaranteed, it is preferable for the products produced under license not to carry the licensor's brand name.
 
 Indicate whether the statement is true or false



Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

joechoochoy

  • Sr. Member
  • ****
  • Posts: 306
Answer to Question 1

A

Answer to Question 2

T
When quality cannot be guaranteed, either because the licensee does not allow the licensor sufficient control and scrutiny, or because the licensee cannot guarantee quality, it is preferable for the products produced under license not to carry the licensor's brand name. In this way, the licensor reduces the risk of diluting its brand equity.




magmichele12

  • Member
  • Posts: 559
Reply 2 on: Jun 29, 2018
Great answer, keep it coming :)


mcabuhat

  • Member
  • Posts: 344
Reply 3 on: Yesterday
:D TYSM

 

Did you know?

The people with the highest levels of LDL are Mexican American males and non-Hispanic black females.

Did you know?

A seasonal flu vaccine is the best way to reduce the chances you will get seasonal influenza and spread it to others.

Did you know?

Chronic marijuana use can damage the white blood cells and reduce the immune system's ability to respond to disease by as much as 40%. Without a strong immune system, the body is vulnerable to all kinds of degenerative and infectious diseases.

Did you know?

Chronic necrotizing aspergillosis has a slowly progressive process that, unlike invasive aspergillosis, does not spread to other organ systems or the blood vessels. It most often affects middle-aged and elderly individuals, spreading to surrounding tissue in the lungs. The disease often does not respond to conventionally successful treatments, and requires individualized therapies in order to keep it from becoming life-threatening.

Did you know?

There used to be a metric calendar, as well as metric clocks. The metric calendar, or "French Republican Calendar" divided the year into 12 months, but each month was divided into three 10-day weeks. Each day had 10 decimal hours. Each hour had 100 decimal minutes. Due to lack of popularity, the metric clocks and calendars were ended in 1795, three years after they had been first marketed.

For a complete list of videos, visit our video library