This topic contains a solution. Click here to go to the answer
« previous next »

Author Question: To reduce communications difficulties with small independent retailers, channel managers in large ... (Read 48 times)

magmichele12

  • Hero Member
  • *****
  • Posts: 559
on: Jun 29, 2018
To reduce communications difficulties with small independent retailers, channel managers in large manufacturing firms should:
 a. Learn whether the goals of smaller channel members are very different from his/her own firm's goals.
  b. Emphasize the value of small businesses in channel communiqus.
  c. Use industry jargon.
  d. Follow up oral discussions with a written summary.
  e. Include managers from all levels of the firms in channel member meetings.

Question 2

When quality cannot be guaranteed, it is preferable for the products produced under license not to carry the licensor's brand name.
 
 Indicate whether the statement is true or false


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

joechoochoy

  • Sr. Member
  • ****
  • Posts: 306
Reply #1 on: Jun 29, 2018
Answer to Question 1

A

Answer to Question 2

T
When quality cannot be guaranteed, either because the licensee does not allow the licensor sufficient control and scrutiny, or because the licensee cannot guarantee quality, it is preferable for the products produced under license not to carry the licensor's brand name. In this way, the licensor reduces the risk of diluting its brand equity.


magmichele12

  • Member
  • Posts: 559
Reply 2 on: Jun 29, 2018
YES! Correct, THANKS for helping me on my review

abro1885

  • Member
  • Posts: 337
Reply 3 on: Yesterday
Wow, this really help

« previous next »
 

Did you know?

There used to be a metric calendar, as well as metric clocks. The metric calendar, or "French Republican Calendar" divided the year into 12 months, but each month was divided into three 10-day weeks. Each day had 10 decimal hours. Each hour had 100 decimal minutes. Due to lack of popularity, the metric clocks and calendars were ended in 1795, three years after they had been first marketed.

Did you know?

The largest baby ever born weighed more than 23 pounds but died just 11 hours after his birth in 1879. The largest surviving baby was born in October 2009 in Sumatra, Indonesia, and weighed an astounding 19.2 pounds at birth.

Did you know?

In 1835 it was discovered that a disease of silkworms known as muscardine could be transferred from one silkworm to another, and was caused by a fungus.

Did you know?

Asthma attacks and symptoms usually get started by specific triggers (such as viruses, allergies, gases, and air particles). You should talk to your doctor about these triggers and find ways to avoid or get rid of them.

Did you know?

The first monoclonal antibodies were made exclusively from mouse cells. Some are now fully human, which means they are likely to be safer and may be more effective than older monoclonal antibodies.

The Very Large Array (VLA) The Very Large Array (VLA)
Fine motor skills involve coordinating the many small muscles of the wrists, hands, and fingers. Fine motor skills involve coordinating the many small muscles of the wrists, hands, and fingers.
Small Town USA: Struggling to Survive Small Town USA: Struggling to Survive
A model for voltage-gating in the channel A model for voltage-gating in the channel
One of the best ways to reduce your chances of catching a cold One of the best ways to reduce your chances of catching a cold
Video: Attention Deficit Disorder (ADD)

For a complete list of videos, visit our video library