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Author Question: ____________________ entails placing the brand in the consumer's mind in relation to other competing ... (Read 63 times)

Pea0909berry

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on: Jun 29, 2018
___________________ _ entails placing the brand in the consumer's mind in relation to other competing products, based on product traits and benefits that are relevant to the consumer.
 Fill in the blank(s) with correct word

Question 2

The first step in evaluation is:
 A) identifying business objectives.
  B) deciding on a campaign.
  C) measuring.
  D) calculating ROI.
  E) none of these.


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epscape

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Reply #1 on: Jun 29, 2018
Answer to Question 1

Positioning

Answer to Question 2

C


Pea0909berry

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Reply 2 on: Jun 29, 2018
Wow, this really help

ktidd

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Reply 3 on: Yesterday
Thanks for the timely response, appreciate it

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