____________________ entails placing the brand in the consumer's ...

[Pea0909berry]

___________________ _ entails placing the brand in the consumer's mind in relation to other competing products, based on product traits and benefits that are relevant to the consumer.
 Fill in the blank(s) with correct word

Question 2

The first step in evaluation is:
 A) identifying business objectives.
  B) deciding on a campaign.
  C) measuring.
  D) calculating ROI.
  E) none of these.

[epscape]

Answer to Question 1

Positioning

Answer to Question 2

C

[Pea0909berry]

Thanks for the timely response, appreciate it

[smrtceo]

TYSM