This topic contains a solution. Click here to go to the answer

Author Question: ____________________ entails placing the brand in the consumer's mind in relation to other competing ... (Read 46 times)

Pea0909berry

  • Hero Member
  • *****
  • Posts: 573
___________________ _ entails placing the brand in the consumer's mind in relation to other competing products, based on product traits and benefits that are relevant to the consumer.
 Fill in the blank(s) with correct word

Question 2

The first step in evaluation is:
 A) identifying business objectives.
  B) deciding on a campaign.
  C) measuring.
  D) calculating ROI.
  E) none of these.



Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

epscape

  • Sr. Member
  • ****
  • Posts: 335
Answer to Question 1

Positioning

Answer to Question 2

C




Pea0909berry

  • Member
  • Posts: 573
Reply 2 on: Jun 29, 2018
YES! Correct, THANKS for helping me on my review


alexanderhamilton

  • Member
  • Posts: 334
Reply 3 on: Yesterday
Wow, this really help

 

Did you know?

Essential fatty acids have been shown to be effective against ulcers, asthma, dental cavities, and skin disorders such as acne.

Did you know?

Aspirin may benefit 11 different cancers, including those of the colon, pancreas, lungs, prostate, breasts, and leukemia.

Did you know?

Serum cholesterol testing in adults is recommended every 1 to 5 years. People with diabetes and a family history of high cholesterol should be tested even more frequently.

Did you know?

The heart is located in the center of the chest, with part of it tipped slightly so that it taps against the left side of the chest.

Did you know?

In most climates, 8 to 10 glasses of water per day is recommended for adults. The best indicator for adequate fluid intake is frequent, clear urination.

For a complete list of videos, visit our video library