Which of the following statements regarding appraising the ...

[Brittanyd9008]

Which of the following statements regarding appraising the effects of conflict on the channel is true?
 a. At present, the conflict index is used in most consumer products channels.
  b. At present, most appraisals rely on the channel manager's subjective judgment.
  c. At present, most channel managers use a linear scale measuring conflict intensity and frequency.
  d. At present, the channel manager uses a scale to relate frequency of disagreements to channel member performance.
  e. Channel managers that use objective scales of analysis obtain the best results for identifying channel conflict.

Question 2

The purpose of ___________________ ______ is to identify clusters of consumers that respond in a similar fashion to a company's marketing strategies.
 Fill in the blank(s) with correct word

[gstein359]

Answer to Question 1

B

Answer to Question 2

Micro-segmentation
Micro segmentation

[Brittanyd9008]

Gracias!

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