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Author Question: In resolving channel conflict, the channel manager should: a. Compromise only when the other party ... (Read 82 times)

burton19126

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on: Jun 29, 2018
In resolving channel conflict, the channel manager should:
 a. Compromise only when the other party involved is a larger or more powerful firm.
  b. Leave it alone as it usually dissipates across time and interfering tends to make things worse.
  c. Consider a peace conference to jointly solve the problem.
  d. Use informal inquiries to determine the cause of the conflict.
  e. Consider using other providers to carry out channel tasks.

Question 2

Companies that use a(n) ___________________ _ targeting strategy identify, or even create, market segments that want different benefits from a product and target them with different brands, using different marketing strategies.
 Fill in the blank(s) with correct word


Andromeda18

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Reply #1 on: Jun 29, 2018
Answer to Question 1

C

Answer to Question 2

Differentiated


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