Management should develop and operate the marketing channel in ...

[magmichele12]

Management should develop and operate the marketing channel in such a way as to:
 a. Reduce costs to the lowest possible level.
  b. Support and enhance the other strategic variables of the marketing mix.
  c. Maximize sales to final users.
  d. Provide the bulk of the promotional support needed by the firm.
  e. Provide a unique service to customers.

Question 2

Even if the same scale is used in different cultures, and the researcher has subjected the scale to decentering techniques, the same scale is likely to have different reliabilities when administered in different countries.
 
 Indicate whether the statement is true or false

[Shshxj]

Answer to Question 1

B

Answer to Question 2

T
Reliability is the extent to which the scale is likely to be free from random error and yield consistent results. Because different cultures respond differently to surveys even if the same scale is used, it is likely to have differing reliabilities across countries.