« previous next »

Author Question: Management should develop and operate the marketing channel in such a way as to: a. Reduce costs to ... (Read 58 times)

magmichele12

  • Hero Member
  • *****
  • Posts: 559
on: Jun 29, 2018
Management should develop and operate the marketing channel in such a way as to:
 a. Reduce costs to the lowest possible level.
  b. Support and enhance the other strategic variables of the marketing mix.
  c. Maximize sales to final users.
  d. Provide the bulk of the promotional support needed by the firm.
  e. Provide a unique service to customers.

Question 2

Even if the same scale is used in different cultures, and the researcher has subjected the scale to decentering techniques, the same scale is likely to have different reliabilities when administered in different countries.
 
 Indicate whether the statement is true or false


Shshxj

  • Sr. Member
  • ****
  • Posts: 335
Reply #1 on: Jun 29, 2018
Answer to Question 1

B

Answer to Question 2

T
Reliability is the extent to which the scale is likely to be free from random error and yield consistent results. Because different cultures respond differently to surveys even if the same scale is used, it is likely to have differing reliabilities across countries.


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
« previous next »
 

Did you know?

A headache when you wake up in the morning is indicative of sinusitis. Other symptoms of sinusitis can include fever, weakness, tiredness, a cough that may be more severe at night, and a runny nose or nasal congestion.

Did you know?

Women are two-thirds more likely than men to develop irritable bowel syndrome. This may be attributable to hormonal changes related to their menstrual cycles.

Did you know?

Every flu season is different, and even healthy people can get extremely sick from the flu, as well as spread it to others. The flu season can begin as early as October and last as late as May. Every person over six months of age should get an annual flu vaccine. The vaccine cannot cause you to get influenza, but in some seasons, may not be completely able to prevent you from acquiring influenza due to changes in causative viruses. The viruses in the flu shot are killed—there is no way they can give you the flu. Minor side effects include soreness, redness, or swelling where the shot was given. It is possible to develop a slight fever, and body aches, but these are simply signs that the body is responding to the vaccine and making itself ready to fight off the influenza virus should you come in contact with it.

Did you know?

There are 20 feet of blood vessels in each square inch of human skin.

Did you know?

It is believed that the Incas used anesthesia. Evidence supports the theory that shamans chewed cocoa leaves and drilled holes into the heads of patients (letting evil spirits escape), spitting into the wounds they made. The mixture of cocaine, saliva, and resin numbed the site enough to allow hours of drilling.

Rules of Impression Management Rules of Impression Management
Overview of Drug Classes for Asthma Management Overview of Drug Classes for Asthma Management
The developed countries must reduce the level of greenhouse gas emissions The developed countries must reduce the level of greenhouse gas emissions
One of the best ways to reduce your chances of catching a cold One of the best ways to reduce your chances of catching a cold
Project Management: Achieving Competitive Advantage, 5th Edition Project Management: Achieving Competitive Advantage, 5th Edition
Data management questions Data management questions
Video: DNA Sequences - Dideoxy Sequencing

For a complete list of videos, visit our video library