A sustainable competitive advantage is one that a. lasts at least ...

[chandani]

A sustainable competitive advantage is one that
 a. lasts at least five years.
  b. is based on a superior product feature.
  c. usually stresses a lower price.
  d. is difficult for competitors to match.
  e. stresses heavy promotional spending.

Question 2

Authenticity can be described as:
 A) always sounding enthusiastic.
  B) the tone a brand or company has when using social media.
  C) telling the truth in a personable and genuine manner.
  D) a way for a brand to lose credibility.
  E) an important element of interruption marketing.

[firehawk60]

Answer to Question 1

D

Answer to Question 2

C

[chandani]

TYSM

[amcvicar]

Thanks for the timely response, appreciate it