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Author Question: A sustainable competitive advantage is one that a. lasts at least five years. b. is based on a ... (Read 131 times)

chandani

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on: Jun 29, 2018
A sustainable competitive advantage is one that
 a. lasts at least five years.
  b. is based on a superior product feature.
  c. usually stresses a lower price.
  d. is difficult for competitors to match.
  e. stresses heavy promotional spending.

Question 2

Authenticity can be described as:
 A) always sounding enthusiastic.
  B) the tone a brand or company has when using social media.
  C) telling the truth in a personable and genuine manner.
  D) a way for a brand to lose credibility.
  E) an important element of interruption marketing.


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firehawk60

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Reply #1 on: Jun 29, 2018
Answer to Question 1

D

Answer to Question 2

C


chandani

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Reply 2 on: Jun 29, 2018
Thanks for the timely response, appreciate it

alvinum

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Reply 3 on: Yesterday
Excellent

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