Author Question: A sustainable competitive advantage is one that a. lasts at least five years. b. is based on a ... (Read 132 times)

chandani · **on:** Jun 29, 2018

A sustainable competitive advantage is one that
a. lasts at least five years.
b. is based on a superior product feature.
c. usually stresses a lower price.
d. is difficult for competitors to match.
e. stresses heavy promotional spending.

Question 2

Authenticity can be described as:
A) always sounding enthusiastic.
B) the tone a brand or company has when using social media.
C) telling the truth in a personable and genuine manner.
D) a way for a brand to lose credibility.
E) an important element of interruption marketing.