When a manager is trying to decide whether a new product launch decision should be postponed until some additional research can be conducted, which of the following questions should this manager ask himself or herself?
a. Is the proposed research expenditure the best use of the available funds?
b. Will the information gained by business research improve the quality of the business decision enough to warrant the expenditure?
c. Will the payoff from the research be worth the dollar expenditures for research?
d. all of these choices
Question 2
The dominant business model of the past will continue to work well.
Indicate whether the statement is true or false
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The human eye, a product of 600 million years of evolution (Lamb, Collin, & Pugh, 2007).
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