This topic contains a solution. Click here to go to the answer

Author Question: What are the four elements of the marketing mix?[br][br][b][color=#7BCCB5]Question ... (Read 98 times)

cookcarl

  • Hero Member
  • *****
  • Posts: 539
What are the four elements of the marketing mix?

Question 2

_____ involves professionally managing suppliers and developing close working relationships with different internal groups.
 a. Purposeful cooperation
 b. Program management
 c. Credible commitment
 d. Supply integration
 e. Relationship management



Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

JaynaD87

  • Sr. Member
  • ****
  • Posts: 368
Answer to Question 1

The four Ps are traditionally featured as the elements of the marketing mix. These four variables (product, price, place, and promotion) aid the company in the fundamental aspect of conducting business. Blending the four variables into a coherent program requires trade-offs based on the type of product or service being offered, the stage of the product's life cycle, and resources available for the marketing effort, as well as the type of customer at whom the marketing efforts are directed.

Answer to Question 2

d




cookcarl

  • Member
  • Posts: 539
Reply 2 on: Jun 29, 2018
Wow, this really help


jordangronback

  • Member
  • Posts: 339
Reply 3 on: Yesterday
YES! Correct, THANKS for helping me on my review

 

Did you know?

The top five reasons that children stay home from school are as follows: colds, stomach flu (gastroenteritis), ear infection (otitis media), pink eye (conjunctivitis), and sore throat.

Did you know?

In 1885, the Lloyd Manufacturing Company of Albany, New York, promoted and sold "Cocaine Toothache Drops" at 15 cents per bottle! In 1914, the Harrison Narcotic Act brought the sale and distribution of this drug under federal control.

Did you know?

The first monoclonal antibodies were made exclusively from mouse cells. Some are now fully human, which means they are likely to be safer and may be more effective than older monoclonal antibodies.

Did you know?

The term bacteria was devised in the 19th century by German biologist Ferdinand Cohn. He based it on the Greek word "bakterion" meaning a small rod or staff. Cohn is considered to be the father of modern bacteriology.

Did you know?

Tobacco depletes the body of vitamins A, C, and E, which can result in any of the following: dry hair, dry skin, dry eyes, poor growth, night blindness, abscesses, insomnia, fatigue, reproductive system problems, sinusitis, pneumonia, frequent respiratory problems, skin disorders, weight loss, rickets, osteomalacia, nervousness, muscle spasms, leg cramps, extremity numbness, bone malformations, decayed teeth, difficulty in walking, irritability, restlessness, profuse sweating, increased uric acid (gout), joint damage, damaged red blood cells, destruction of nerves, infertility, miscarriage, and many types of cancer.

For a complete list of videos, visit our video library