Author Question: What are the four elements of the marketing mix?[br][br][b][color=#7BCCB5]Question ... (Read 95 times)

cookcarl · **on:** Jun 29, 2018

What are the four elements of the marketing mix?

Question 2

_____ involves professionally managing suppliers and developing close working relationships with different internal groups.
a. Purposeful cooperation
b. Program management
c. Credible commitment
d. Supply integration
e. Relationship management

JaynaD87 · **Reply #1 on:** Jun 29, 2018

Answer to Question 1

The four Ps are traditionally featured as the elements of the marketing mix. These four variables (product, price, place, and promotion) aid the company in the fundamental aspect of conducting business. Blending the four variables into a coherent program requires trade-offs based on the type of product or service being offered, the stage of the product's life cycle, and resources available for the marketing effort, as well as the type of customer at whom the marketing efforts are directed.

Answer to Question 2

d