Recent research indicates that successful salespeople should offer consumers no more than __________ reasons to buy.
a. two
b. three
c. four d. five
Question 2
Failing to respond to the needs of internal customers will diminish the confidence these users have in purchasing, and they may try to negotiate contracts themselves (a practice known as _____).
a. strategic sourcing
b. spend management
c. maverick buying
d. outsourcing
e. internal sourcing