The Stapel scale is
a. a modification of the semantic differential that uses bipolar pairs, has numbered points on the scale, and uses 8 scale positions.
b. a modification of the semantic differential that frees the researcher from the need for item analysis.
c. a modification of the semantic differential that is unipolar, has 7 scale positions, and points on the scale are numbered.
d. an eight point rating scale.
e. unipolar, has 10 scale positions, and points on the scale are numbered.
Question 2
What type of scale would be one way to collect marketing research data in African countries that have a high illiteracy problem and cannot converse in English?
a. Semantic-differential scale
b. Stapel scale
c. Faces scale
d. Likert scale
e. Graphic-rating scale
Differential Grasshopper
Earth’s history is divided into nested sets of time--eons, eras, periods, and epochs--and is called
The geomagnetic polarity time scale shows how Earth’s magnetic pole has changed through geologic tim
The four pairs of paranasal sinuses.
Saffir-Simpson Hurricane Scale
Part of a Semantic Network in Long-Term Memory