This topic contains a solution. Click here to go to the answer
« previous next »

Author Question: Use of the eye camera in marketing research is based on which one of the following physiological ... (Read 45 times)

c0205847

  • Hero Member
  • *****
  • Posts: 531
on: Jun 29, 2018
Use of the eye camera in marketing research is based on which one of the following physiological findings?
 a. Pupils tend to dilate when people are interested in a stimulus.
  b. People tend to blink faster when they are emotionally aroused.
  c. Pupils tend to contract when people are uninterested in a stimulus.
  d. Emotional intensity is proportional to the amount of secretions from tear glands.
  e. Peoples' eyes do not move smoothly along lines of type as they read.

Question 2

A researcher is interested in measuring the amount of time people must spend in looking at a particular ad before becoming aware of the intended point of the ad. Which one of the following electronic/mechanical tools would be appropriate for use in this investigation?
 a. Eye camera
  b. Optical scanner
  c. Galvanometer
  d. People meter
  e. Visual analyzer


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

EAN94

  • Sr. Member
  • ****
  • Posts: 307
Reply #1 on: Jun 29, 2018
Answer to Question 1

E

Answer to Question 2

a


c0205847

  • Member
  • Posts: 531
Reply 2 on: Jun 29, 2018
YES! Correct, THANKS for helping me on my review

yeungji

  • Member
  • Posts: 319
Reply 3 on: Yesterday
Thanks for the timely response, appreciate it

« previous next »
 

Did you know?

An identified risk factor for osteoporosis is the intake of excessive amounts of vitamin A. Dietary intake of approximately double the recommended daily amount of vitamin A, by women, has been shown to reduce bone mineral density and increase the chances for hip fractures compared with women who consumed the recommended daily amount (or less) of vitamin A.

Did you know?

Stevens-Johnson syndrome and Toxic Epidermal Necrolysis syndrome are life-threatening reactions that can result in death. Complications include permanent blindness, dry-eye syndrome, lung damage, photophobia, asthma, chronic obstructive pulmonary disease, permanent loss of nail beds, scarring of mucous membranes, arthritis, and chronic fatigue syndrome. Many patients' pores scar shut, causing them to retain heat.

Did you know?

The first oncogene was discovered in 1970 and was termed SRC (pronounced "SARK").

Did you know?

Malaria mortality rates are falling. Increased malaria prevention and control measures have greatly improved these rates. Since 2000, malaria mortality rates have fallen globally by 60% among all age groups, and by 65% among children under age 5.

Did you know?

The average adult has about 21 square feet of skin.

DNA-based migration routes of Homo sapiens DNA-based migration routes of Homo sapiens
The same star field photographed with (a) a ground-based telescope, which is subject to poor seeing The same star field photographed with (a) a ground-based telescope, which is subject to poor seeing
Research Methods Research Methods
Basic classification of streptococci-based on hemolysis. Basic classification of streptococci-based on hemolysis.
For a particular cell based on the reaction:3 AgCl(s) + Al(s) → 3 Ag(s) + Al3+(aq) + 3 ... For a particular cell based on the reaction:3 AgCl(s) + Al(s) → 3 Ag(s) + Al3+(aq) + 3 ...
RESEARCH TECHNIQUE RESEARCH TECHNIQUE
Video: Stomach peristalsis & Enterogastric reflex

For a complete list of videos, visit our video library