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Author Question: Use of the eye camera in marketing research is based on which one of the following physiological ... (Read 40 times)

c0205847

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Use of the eye camera in marketing research is based on which one of the following physiological findings?
 a. Pupils tend to dilate when people are interested in a stimulus.
  b. People tend to blink faster when they are emotionally aroused.
  c. Pupils tend to contract when people are uninterested in a stimulus.
  d. Emotional intensity is proportional to the amount of secretions from tear glands.
  e. Peoples' eyes do not move smoothly along lines of type as they read.

Question 2

A researcher is interested in measuring the amount of time people must spend in looking at a particular ad before becoming aware of the intended point of the ad. Which one of the following electronic/mechanical tools would be appropriate for use in this investigation?
 a. Eye camera
  b. Optical scanner
  c. Galvanometer
  d. People meter
  e. Visual analyzer



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EAN94

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Answer to Question 1

E

Answer to Question 2

a




c0205847

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Reply 2 on: Jun 29, 2018
YES! Correct, THANKS for helping me on my review


chereeb

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Reply 3 on: Yesterday
Gracias!

 

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