Use of the eye camera in marketing research is based on which one ...

[c0205847]

Use of the eye camera in marketing research is based on which one of the following physiological findings?
 a. Pupils tend to dilate when people are interested in a stimulus.
  b. People tend to blink faster when they are emotionally aroused.
  c. Pupils tend to contract when people are uninterested in a stimulus.
  d. Emotional intensity is proportional to the amount of secretions from tear glands.
  e. Peoples' eyes do not move smoothly along lines of type as they read.

Question 2

A researcher is interested in measuring the amount of time people must spend in looking at a particular ad before becoming aware of the intended point of the ad. Which one of the following electronic/mechanical tools would be appropriate for use in this investigation?
 a. Eye camera
  b. Optical scanner
  c. Galvanometer
  d. People meter
  e. Visual analyzer

[EAN94]

Answer to Question 1

E

Answer to Question 2

a

[c0205847]

Thanks for the timely response, appreciate it

[bulacsom]

Excellent