Author Question: Use of the eye camera in marketing research is based on which one of the following physiological ... (Read 43 times)

c0205847 · **on:** Jun 29, 2018

Use of the eye camera in marketing research is based on which one of the following physiological findings?
a. Pupils tend to dilate when people are interested in a stimulus.
b. People tend to blink faster when they are emotionally aroused.
c. Pupils tend to contract when people are uninterested in a stimulus.
d. Emotional intensity is proportional to the amount of secretions from tear glands.
e. Peoples' eyes do not move smoothly along lines of type as they read.

Question 2

A researcher is interested in measuring the amount of time people must spend in looking at a particular ad before becoming aware of the intended point of the ad. Which one of the following electronic/mechanical tools would be appropriate for use in this investigation?
a. Eye camera
b. Optical scanner
c. Galvanometer
d. People meter
e. Visual analyzer