This topic contains a solution. Click here to go to the answer
« previous next »

Author Question: Use of the eye camera in marketing research is based on which one of the following physiological ... (Read 44 times)

c0205847

  • Hero Member
  • *****
  • Posts: 531
on: Jun 29, 2018
Use of the eye camera in marketing research is based on which one of the following physiological findings?
 a. Pupils tend to dilate when people are interested in a stimulus.
  b. People tend to blink faster when they are emotionally aroused.
  c. Pupils tend to contract when people are uninterested in a stimulus.
  d. Emotional intensity is proportional to the amount of secretions from tear glands.
  e. Peoples' eyes do not move smoothly along lines of type as they read.

Question 2

A researcher is interested in measuring the amount of time people must spend in looking at a particular ad before becoming aware of the intended point of the ad. Which one of the following electronic/mechanical tools would be appropriate for use in this investigation?
 a. Eye camera
  b. Optical scanner
  c. Galvanometer
  d. People meter
  e. Visual analyzer


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

EAN94

  • Sr. Member
  • ****
  • Posts: 307
Reply #1 on: Jun 29, 2018
Answer to Question 1

E

Answer to Question 2

a


c0205847

  • Member
  • Posts: 531
Reply 2 on: Jun 29, 2018
Great answer, keep it coming :)

ecabral0

  • Member
  • Posts: 310
Reply 3 on: Yesterday
:D TYSM

« previous next »
 

Did you know?

Hyperthyroidism leads to an increased rate of metabolism and affects about 1% of women but only 0.1% of men. For most people, this increased metabolic rate causes the thyroid gland to become enlarged (known as a goiter).

Did you know?

Thyroid conditions may make getting pregnant impossible.

Did you know?

Approximately 15–25% of recognized pregnancies end in miscarriage. However, many miscarriages often occur before a woman even knows she is pregnant.

Did you know?

In 2010, opiate painkllers, such as morphine, OxyContin®, and Vicodin®, were tied to almost 60% of drug overdose deaths.

Did you know?

Asthma is the most common chronic childhood disease in the world. Most children who develop asthma have symptoms before they are 5 years old.

Traditional animal phylogeny based on body plans. Traditional animal phylogeny based on body plans.
Female choice based on male appearance. Female choice based on male appearance.
With the research technique called brainbow, each neuron is labeled with a different color, ... With the research technique called brainbow, each neuron is labeled with a different color, ...
Vial Washing System - Risk Based Approach Vial Washing System - Risk Based Approach
Pharmacology for Nurses: A Physiological Approach, 5th Edition Pharmacology for Nurses: A Physiological Approach, 5th Edition
Camera Eye (Octopus) Camera Eye (Octopus)
Video: Fractures Animation

For a complete list of videos, visit our video library