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Author Question: J. Conrad Levinson coined the term guerilla marketing in 1984 with his book of the same title, ... (Read 106 times)

P68T

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on: Jul 6, 2018
J. Conrad Levinson coined the term guerilla marketing in 1984 with his book of the same title, meaning original, unconventional, and inexpensive small-business strategies.
 
  Indicate whether the statement is true or false

Question 2

Telecommunications is an industry in which the process of creative destruction tends to be found.
 
  Indicate whether the statement is true or false
Entrepreneurship and Small Business Management ¦ Mariotti, Glackin ¦ 2nd Edition
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adammoses97

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Reply #1 on: Jul 6, 2018
Answer to Question 1

TRUE

Answer to Question 2

False


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