Author Question: J. Conrad Levinson coined the term guerilla marketing in 1984 with his book of the same title, ... (Read 72 times)

P68T

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J. Conrad Levinson coined the term guerilla marketing in 1984 with his book of the same title, meaning original, unconventional, and inexpensive small-business strategies.
 
  Indicate whether the statement is true or false

Question 2

Telecommunications is an industry in which the process of creative destruction tends to be found.
 
  Indicate whether the statement is true or false


adammoses97

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Answer to Question 1

TRUE

Answer to Question 2

False



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