The Savvy Entrepreneurial Firm feature in Chapter 5 focuses on ...

[Mimi]

The Savvy Entrepreneurial Firm feature in Chapter 5 focuses on three firms that are doing well in crowded industries as ________.
 
  A) they have effectively differentiated themselves from their competitors and have captured a first-mover advantage
  B) they have passionate leaders and run savvy promotional campaigns
  C) they have captured a first-mover advantage and have unique business models
  D) they create meaningful value for customers at a fair price and have differentiated themselves from their competitors
  E) they are low-cost leaders and run savvy promotional campaigns

Question 2

________ stock is typically issued to conservative investors who have preferential rights over common stockholders in regard to dividends and to the assets of the corporation in the event of liquidation.
 
  A) Restricted
  B) Partial
  C) Preferred
  D) Common
  E) Limited liability

[kaillie]

Answer to Question 1

D

Answer to Question 2

C