Author Question: The Savvy Entrepreneurial Firm feature in Chapter 13 focuses on Salesforce.com, a company that ... (Read 93 times)

mikaylakyoung · **on:** Jul 6, 2018

The Savvy Entrepreneurial Firm feature in Chapter 13 focuses on Salesforce.com, a company that pioneered the idea of software as a service (SaaS). The main point of the case is that rather than remaining a niche product, Salesforce.

com's product, which is an online software platform for salespeople, has ________ and appeals to mainstream customers.
A) crossed the divide
B) jumped the divide
C) leaped the technology curve
D) crossed the chasm
E) crossed the valley

Question 2

In startup firms, inventory must be purchased, employees must be trained and paid, and advertising must be paid for before cash is generated from sales.

Which of the following reasons that motivate firms to seek funding or financing is illustrated in this example?
A) Cash flow challenges
B) Marketing costs
C) Personnel costs
D) Capital investments
E) Lengthy product development cycles