Author Question: The Savvy Entrepreneurial Firm feature in Chapter 2 focuses on a technique through which ... (Read 144 times)

moongchi · **on:** Jul 6, 2018

The Savvy Entrepreneurial Firm feature in Chapter 2 focuses on a technique through which entrepreneurs can learn about emerging trends. The technique focused on in the chapter is ________.

A) online databases
B) newspapers and magazines
C) targeted Internet searches
D) social media
E) radio and television

Question 2

The Savvy Entrepreneurial Firm feature in Chapter 4 focuses on the ways in which Quirky creates, delivers and captures value for its stakeholders. According to the feature, Quirky would be a business that would be difficult to copy.

According to the feature, it would be difficult to copy because ________.
A) it has raised over 91 million and has over 550,000 people in its network
B) it has a highly-functional Web site and has a talented management team
C) it has a savvy marketing plan and has over 550,000 people in its network
D) it has raised over 91 million and has a talented management team
E) it has an excellent Internet domain name and has a first-mover advantage